CallCentral

One team, many accounts, a hundred tabs.

Teams running support and sales on RingCentral often juggle several separate accounts: different lines, different logins, different windows. The day-to-day reality was constant context-switching: a tab per account, calls and messages scattered, and no single place to see what was happening across the business.

I designed the original product, CallHub, in Adobe XD as an internal tool for ITsutra back in 2022. It ran inside the business for two to three years, then recently moved to market, rebranded as CallCentral. My job throughout was the same: design the unified console and make that "one place for everything" promise actually feel unified.

Collapse the accounts, not the context.

The core IA decision was to merge every account into a single activity surface while keeping each line's identity legible: you always know which account a call or message belongs to, even though they share one inbox. The interface had to:

• Unify calls, SMS and voicemail from all accounts into one prioritized stream.
• Make account context unmistakable: color, label, and grouping at a glance.
• Keep live actions (answer, callback, reply) one reach away, never buried.
• Carry a fresh CallCentral identity that read as a product, not an internal tool.

A live console that ends the tab-switching.

CallCentral ships as a live product: a single VoIP management interface where a team handles multiple RingCentral accounts for messaging and calls in one place. It's part of the broader enterprise modernization I've led: the same instinct applied to communications that I brought to payroll and recruiting: take a fragmented, friction-heavy workflow and make the unified version feel obvious in hindsight.