§ About · Aakash Sah

A designer who also thinks like a product manager.

Seven years making complicated business software simple to use, and lately, designing and building AI products from start to finish.

§ 01 · Approach

Find what's slowing people down. Design the clear way through. Ship it.

Right now I'm both the designer and the product manager. I help decide what to build, then design and ship it.

I work on the software people usually dread (payroll, finance, internal tools) and make it feel simple to use.

I started as the founding designer on a US enterprise account and spent years shadowing real teams in payroll and VoIP, watching where they got stuck. That research turned into modernized HR, finance, recruiting, and communications platforms, and a unified design system that holds them together.

Lately I design and build with AI tools like Claude Code and Google Stitch. They let me go from an idea to a real, working screen fast, and when something needs to exist, I've built and shipped it on my own: design, code, and live data.

It's the same whether I'm leading a team or working alone: find what's slowing people down, design a clear way through it, and ship something they'll keep using.

Enterprise UXDesign SystemsDiscovery & Roadmap AI-Native BuildSolo ShippingMentoring
Off the clock

Honestly, it started with a kid making questionable Photoshop edits: floating heads, far too many lens flares. Two decades later I'm still tweaking pixels one more time, just with better taste. When I'm not designing, I'm probably watching football.

§ 02 · Capabilities

What I bring to a team.

Three overlapping toolkits: the design craft, the product instinct, and the AI-native build skills that let me take work past a handoff.

A · Design Craft

From research to polished design

  • Enterprise UX & complex workflows
  • Design systems & pattern libraries
  • Information architecture
  • Interaction & visual design
  • High-fidelity prototyping
  • Figma · Framer · Adobe XD
B · Product & Research

From a question to a clear plan

  • Discovery, scoping & roadmapping
  • User shadowing & contextual interviews
  • Usability testing & heuristics
  • A/B testing & iteration
  • Stakeholder alignment
  • Mentoring & design reviews
C · Build with AI

From idea to shipped product

  • Claude Code · Claude Design
  • Google Stitch · AI Studio
  • Replit · Cursor prototyping
  • Live API integration
  • HTML / CSS · SQL
  • Power Platform · Zapier · BPMN 2.0
§ 03 · Path

Seven years, one direction: harder problems, better systems.

From branding studio to founding enterprise designer to a hybrid Lead Designer & PM shipping AI-native products.

2023 – Now
Lead Product Designer & PM
ITsutra Inc. (via Alpha Beta Theta) · USA

Sole designer owning direction across the enterprise SaaS suite, with PM responsibilities layered in for discovery and scope. Embedded AI-assisted design into the team workflow and led product for selected initiatives, with developers reporting in during PM rotations.

2024 – 2025
Career Break: BCA & AI Upskilling
Self-directed · 9 months

Finished the Bachelor of Computer Applications and went deep on AI-assisted product development, the fluency that made shipping OneFPL solo possible.

2020 – 2023
Senior Product Designer
ITsutra Inc. (via Alpha Beta Theta) · USA

Founding designer on the account. Modernized 4+ flagship enterprise modules, ran immersive research that cut 15+ hours/week of manual data entry, lifted recruiter efficiency 25%, and built the pattern libraries that shortened handoff by ~30%.

2018 – 2020
Senior UI/UX & Graphic Designer
Aakash Labs Pvt. Ltd. · Kathmandu

End-to-end web and mobile interfaces for international and local clients. Turned startup requirements into MVP designs (~15% Q1 engagement lift) and led branding across 20+ projects at a 95% satisfaction rate.

Education

Bachelor of Computer Applications (BCA), IGNOU, 2025.
High School (Science), GoldenGate International College, Kathmandu.

Certifications
BPMN 2.0 Specialist UXCEL Visual Design · Top 5% Advanced UI/UX · Systems focus